How the Idea Kitchen Works

The Idea Kitchen

The Idea Kitchen is where approved ideas become finished content. Think of it as your AI writing room — you bring the idea, AI does the writing, and your Content DNA ensures it sounds like you.

How It Works

1. Ideas appear in the Kitchen after you approve them and select formats
2. Each idea shows which formats you selected
3. Click "Cook All" to generate all formats at once, or cook individual formats one at a time
4. AI generates content tailored to each format's best practices
5. Review, edit, copy, or regenerate as needed

What Happens During Cooking

When you cook an idea, the AI:

1. Reads your idea title and description
2. Loads your Content DNA (bio, audience, pillars, tone, instructions)
3. Loads your Content Strategy (if configured)
4. Applies format-specific rules (e.g., LinkedIn posts need hooks, Twitter threads need under 280 chars per tweet)
5. Generates the content and saves it to the idea

After Cooking

• Copy: Click the copy icon to copy content to clipboard
• Regenerate: Not happy? Click regenerate for a fresh version
• Edit: The content is text — paste it into your editor and refine

Cooking Tips

• Write longer, more descriptive idea descriptions for better output
• Use Content DNA to get personalized output
• Cook the same idea in multiple formats — one idea can fuel a week of content
• Regenerate 2-3 times and pick the best version